The BCG model has been used since 1968 to help companies gain insights on what products best help them capitalize on market share growth opportunities and give them a competitive advantage. This article is for business owners who want to analyze the state of their business and plan for the future of their company.īusiness models are based on providing products or services that are profitable now, but a good business strategy also asks, “What about the future?” Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative market share.There are drawbacks to using a BCG matrix, so some organizations may want to consider alternative models.The process can help business owners improve products, identify new opportunities, and even determine services to eliminate.
